How much should I be charging as an influencer?
Micro influencers (10,000 - 50,000 followers): $100 - $500 per post. Mid-tier influencers (50,000 - 500,000 followers): $500 - $5,000 per post. Macro influencers (500,000 - 1,000,000 followers): $5000 - $10,000 per post. Mega influencers (1,000,000+ followers): $10,000+ per post.
Instagram posts
These are the average costs of an Instagram post in 2021 by type of influencer: Nano-influencer: $25–$200. Micro-influencer: $200–$1000. Mid-influencer: $1,000–$3,000.
The general rule of thumb is to charge the base rate for each month they request exclusivity. If you charge $1200 for a blog post and social shares of a certain makeup brand and they want you to work with no other makeup brands for three months, you should charge them $1200×3.
According to IZEA, the average cost per TikTok, depending on the influencer level, is as follows: Nano influencers (1,000 – 10,000 followers): $800 per post. Micro influencers (10,000 – 50,000 followers): $1,500 per post. Medium influencers (50,000 – 500,000 followers): $3,000 per post.
$50-$100 per hour is often charged by intermediate social media managers and creators, whereas advanced creators can go all the way up to $250! The good thing about working hourly is that you will always know how long a project will take, but the advantages kind of stop there.
There are a few ways you can explore influencer rates. “You can make the bold request and ask for a rate card,” explains Later's PR and Influencer Manager, Chrissy Abram. “If the influencer is interested and curious about working with you, typically they'll be able to send over their rate card.”
As a social media content writer, charging a set price for posts, and letting clients pay per project, is common. The rate depends on how long the captions are and how much time you estimate it will take. The average price for social media captions range from $1 to $10 per post.
The rule of thumb is this: influencer-brand collaborations are priced at $100 for every 10K followers you have depending on the scope of work, meaning if there is a lot involved, you can charge a little more, but don't be greedy. If you have around 1,000 followers you could charge around $10-15 per sponsored post.
Engagement rate per post + extras for type of post (x #of posts) + extra factors = total rate. The unspoken industry standard is $100 per 10,000 followers + extras for type of post (x # of posts) + additional factors = total rate.
The right price should fall between your cost and the value you offer to customers. Within this range, your prices should be closer to the value of what you're selling. So to price high, add value, then learn to sell value.
What is exclusivity for influencers?
Exclusivity. An exclusivity clause will clarify if the influencer is able to produce content for your competitors or related brands. It will also clarify whether or not the brand name can be mentioned in the same ad with other brands or if you want your posts to only include your brand.
Many infrastructure owners therefore impose usage fees, such as landing fees at airports, or toll plazas on roads.
A micro-influencer is an influencer with a follower count within the range of 10,000–100,000 followers.
Once you have decided how you are going to pay your influencer, you must then decide whether you are going to compensate them before or after the campaign has been completed. This decision is entirely up to the brand but data suggests that influencers prefer to be paid upfront for their content.
1-5% Formula for How Much to Charge for TikTok Posts
“How do you choose what percentage factor to use?” That's based on your engagement rate and your average number of views. The average TikTok engagement rate is about 6%.
Micro-influencers in the fitness industry can earn between $150 and $600 per sponsored post, while those with 100,000 or more followers may charge anywhere from $1,000 to $5,000 per post. Influencers with 500,000 or more followers can command higher rates, earning between $3,000 and $10,000 or more per sponsored post.
A rate card is also commonly referred to as a rate sheet and is a standard document that lists all of the services an influencer provides. This includes price per post, what platforms you use, the brands you are willing to work with, and any necessary contact information.
A Social Media Content Creator in your area makes on average $26 per hour, or $3.53 (16%) more than the national average hourly salary of $22.52.
- Gift or Rewards. The most inexpensive way to pay an influencer is through gifting. ...
- Comped Tickets and Trips. ...
- Rebates and Store Credit. ...
- Content Licensing. ...
- Sponsored and Pay-per-post. ...
- Performance-based Payments. ...
- Fixed Rate and Bonus.
Often, it's best to direct message an influencer on their main social channel with a brief offer to send them a gift. If the influencer responds, ask them how they prefer to communicate as a courtesy.
How much should I charge per 1,000 words?
From 50 Cents to About $2 Per Word. Starting From $0.10 Per Word for a Basic Blog Post. At Least $250 Per 1,000 Words. $15 to $20 for 1,000 Words Depending on the Topic and Deadline.
The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.
| Type of Influencers | Rate |
|---|---|
| Nano (1-10k followers) | $10-100 |
| Micro (10-100k followers) | $100-500 |
| Mid (100-500k followers) | $500-$5k |
| Macro (500k-1m followers) | $5-$10k |
The answer to this question will vary depending on the type of collaboration you're looking to do, but in general, you should have at least 10,000 followers if you want to be taken seriously by potential brands and influencers.
Collaboration overload, say the authors of a recent Harvard Business Review article, is “hurting organizations' efforts to become more agile and innovative . . . and can lead to individual career derailment, burnout, and declines in physical and mental wellbeing.”
The earning potential of an Instagram influencer with over 100k followers depends on different factors, but it typically ranges from $1,000 to $5,000 per sponsored post. An Instagram influencer with 100,000 followers falls into the macro-influencer category.
Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.
| Type of Influencers | Rate |
|---|---|
| Nano (1-10k followers) | $10-100 |
| Micro (10-100k followers) | $100-500 |
| Mid (100-500k followers) | $500-$5k |
| Macro (500k-1m followers) | $5-$10k |
5,000 followers will cost you $445. 10,000 followers will cost you $899. 15,000 followers will cost you $1,349. 20,000 followers will cost you $1,800.
You can expect to earn $1,500 to $2,000 per post if you have 50,000 to 100,000 followers. If you have over a million followers, you can charge $10,000 per post or more.
How much Instagram pay for $1 million views?
How Much Does Instagram Pay for 1 Million Views on Average or Standard? As we have broached untimely, the crucial factors vary in your earning. But according to the report, an average influencer earns ten thousand to twenty thousand per million views on Instagram.
However, with a bigger number of followers, your income may be much higher too. It was estimated that an account with 10k-15k followers can easily attract several brands and get $150-$200 per post and earn more than $1,000 every month.
About instagram 1 million followers income india
Micro-influencers (between 1,000 and 10,000 followers) make an average $1,420 per month. Mega-influencers (more than one million followers) make $15,356 per month.
References
- https://nashikcorporation.in/discussion/instagram-1-million-followers-income-india/
- https://blog.hootsuite.com/instagram-influencer-rates/
- https://blog.terkel.io/how-much-should-a-freelance-writer-charge-per-1000-words/
- https://dictionary.cambridge.org/example/english/usage-fee
- https://supliful.com/blog/how-many-instagram-followers-do-you-need-for-collaboration
- https://www.mediavine.com/how-much-charge-sponsored-content/
- https://www.kolsquare.com/en/blog/the-rates-for-influencers-on-tiktok-in-2023/
- https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/
- https://www.upwork.com/resources/freelance-writing-rates
- https://www.shopify.com/blog/influencer-pricing
- https://jumpermedia.co/instagram-influencer-agreement-guide/
- https://www.likesgeek.com/blog/how-much-does-instagram-pay-for-1-million-views/
- https://nealschaffer.com/how-do-influencers-make-money/
- https://www.fastcompany.com/90853871/is-your-work-life-paralyzed-by-over-collaboration
- https://sproutsocial.com/insights/microinfluencer-marketing/
- https://www.americanexpress.com/en-us/business/trends-and-insights/articles/get-it-right-pricing-strategies-that-work-mtmc/
- https://www.netinfluencer.com/paying-influencers-payment-vs-product/
- https://bloggingwizard.com/how-many-instagram-followers-to-make-money/
- https://www.netinfluencer.com/what-is-a-rate-card/
- https://www.ziprecruiter.com/Salaries/Social-Media-Content-Creator-Salary-per-Hour
- https://later.com/blog/questions-to-ask-influencers/
- https://grin.co/blog/influencer-product-promotion/
- https://dani-the-explorer.com/how-much-to-charge-sponsored-tiktok-post/
- https://tipalti.com/influencer-payments/
- https://www.mixbloom.com/resources/how-much-to-charge-for-social-media-management-2022
- https://trendhero.io/blog/followers-money/
- https://www.notanotherblonde.com/collabs-101-how-to-price-yourself/
- https://www.gobankingrates.com/money/entrepreneur/make-money-instagram/
- https://impact.com/partnerships/how-much-do-influencers-charge-per-post/
- https://www.digitalmarketing.org/blog/does-buying-instagram-followers-work
- https://embedsocial.com/blog/how-much-do-instagram-influencers-make/